St. Austell Brewery extend CRFU backing


Picture caption: (Front L-R) Denis Preece and Marc Bishop are joined by CRFU Representative rugby Chair, Chris Lea (back left) and Cornwall Rugby player, Rhys Brownfield.

Tribute extends ‘vital’ sponsorship deal with Cornwall Rugby

Cornwall Rugby Football Union (CRFU) has announced a three-year sponsorship agreement with Tribute Cornish Pale Ale, renewing a successful relationship between the two organisations that has run for more than seven years.

The new deal starts with immediate effect and covers sponsorship of both the men’s and women’s County Championship teams, and the annual Tribute Cornwall Cup and Tribute Cornwall Clubs Cup, which have recently been won by Wadebridge Camels RFC and Newquay Hornets RFC.

Denis Preece, Chairman of the Cornwall Rugby Football Union (CRFU) said: “The CRFU is delighted with the continued support that St Austell Brewery provides through Tribute. It’s vital to the progress of the county teams.

“We are also excited with the generous inclusion of a bonus payment if the team reaches the County Championship final in Twickenham. It’s a great incentive for the boys.”

Marc Bishop, Trade Marketing Manager at St Austell Brewery, said: “St Austell Brewery is really pleased to continue its support of Cornish Rugby. Our long-term partnership with the CRFU has been a key component in the growth of Tribute, which is now one of the UK’s leading premium ales.

“We are very proud to work so closely with our friends at the CRFU, and the wider rugby family in the county, to help them develop the game at all levels.”

For more than twelve years Tribute Cornish Pale Ale has been a key sponsor of the South West Rugby Football Union and the local leagues across Cornwall, Devon and Somerset.

Posted in Bill's Blog

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